As business owners, we need to think about how we can make a good first impression. What’s the first thing they see? Your reception desk. The last thing we want is our clients walking into your building only to form a negative assumption in their minds.
Remember that old saying? Don’t judge a book by its cover. But, we naturally do. We can’t help it. We assume things before we even experience them. We make up our minds without even having tried something. It happens without us even knowing we’re doing it.
Help them form a positive opinion about your company.
The importance of the reception area
Receptions are often the first touchpoint between you and your customers. This area is like the front cover of a book. It’s the first thing they see, so it’s important to communicate the right message.
What do you want to say? How do you want your customers to think about you? Thinking about these things will help you decide on the look of your reception.
There’s one central point of every reception – the desk.
When it comes to your reception desk, there are many options. They come in a variety of shapes, sizes, materials, and styles. But the importance of a reception desk goes beyond aesthetics.
While you’ll do a lot of tasks from that office desk, the main thing to think about is the feeling it evokes for your visitors. Don’t let an old, cluttered desk tell your customers that your company operates the same way.
There are many tasks that happen from your reception desk – receiving letters, answering phone calls, speaking to customers, and welcoming guests. The desk design should reflect this, so your team can complete these tasks, in an organised way. It’s not as simple as just having a place to sit. Reception desk design that matches your needs is critical.
Give your reception character
Your visitors should be able to walk into your reception and understand what your company does, within seconds. It could be a certain vibe you’re giving off, which could be as simple as the colour choice.
Many people make the mistake of not investing time or thought into the reception area. It’s not just a place people pass through and sip a glass of water. It’s an opportunity to tell the world about your company and why it’s different.
A positive, vibrant reception also helps to improve the employee mindset, giving off good feelings when they get to work.
What does the reception area ‘say’ about your business?
Make a great first impression. Start thinking about how you want to present your business. Invest in premium reception desks which will be the central focus on the area. Dress your reception area in style, ceiling to floor.